Interview Insights: How to Add Qualitative Research to Your Work

Session Description: Qualitative research is a rigorous and trustworthy approach that captures study participants knowledge, beliefs, experiences, and behaviors. Using qualitative approaches in public health and evaluation research adds value and depth to the “how and “why” of a situation or problem rather than just the “what”. There are many factors that you need to consider and document to ensure study participants are protected, data is collected accurately, and findings fairly depict those who participate.

This workshop will provide attendees with a step-by-step process for creating, interpreting, and reporting an equitable and trustworthy qualitative research plan. Presenters will share case examples and qualitative interview techniques to demonstrate how to create an enriched qualitative experience. Attendees will leave with a clear understanding of how effective qualitative research can help improve program design, promote long-term program sustainability, and influence policy and funding decision-makers.